We believe that “genuine beauty” comes from good health. Therefore, since its launch, our company has advocated “internal & external esthetics,” which enables people to become internally and externally beautiful. In order to realize it, we have developed the following three business areas.

1. 1) Food
2. 2) Supplement
3. 3) Cosmetics
4. 4) Oversea Operation

• Food

  Rightly taking in food and creating a rightly-functioning healthy body ? this is the right way that SONOKO thinks leads to beauty. Therefore, we carefully select ingredients and provide carefully-made food without using oil. When you follow several rules such as “taking mainly in carbohydrate, as well as fat and protein in an appropriate and balanced manner” and “not making you hungry by eating regularly and appropriately,” you will be equipped with the function to keep your body healthy. SONOKO supports the right eating habits with delicious meals.

  

• Supplements

  Beauty and good health originate in food. This is the very SONOKO’s philosophy in that the right food generates beautiful skin and leads to successful dieting. It is the basis of all; then, taking supplements not only supplement what your body lacks but also helps you to have a better bodily cycle that produces energy on its own. SONOKO’s supplements support your right eating habits, as well as the making of a beautiful and healthy body.

  

• Cosmetics

  The philosophy of SONOKO’s cosmetics is that they “do not damage skin,” “create beautiful and healthy skin utilizing its natural functions,” “keep white, thin, and smooth skin forever,” and “bring out confidence and internal beauty.” Our simple skincare steps consist of “facial cleansing” to remove unnecessary factors, “moisturizing” to provide skin with quality moisture, and “protecting” to protect skin from external factors. Additionally, we do not use six ingredients(*) detrimental to skin in order to reduce as many skin stress factors as possible. SONOKO’s cosmetics provide you with beautiful, internally shiny skin, bringing out the natural functions of your skin.
  
  *synthetic (petroleum) surface-active agent, flavoring, mineral oil, preservative, synthetic pigment, and ultraviolet absorbing agent

  

• Oversea Operation

  Our business in China has been growing very rapidly. Since 2009, we have been providing our services at Shanghai Jiu Guang, Suzhou Jiu Guang, and Shenyang Jiu Guang in China. We also provide cosmetics and supplements online in cooperation with China's online mail-order giant “Mecox Lane.”